Coffee I would rather describe it as mild to moderate. If you drink it black, then best known as Mocha. Leaving a normal cup out, then he is a very mild and I understand why he does not like and has such negative reviews. As Mocha he taste for me a very slight aroma of something I know from childhood. It it the taste of apple pomace. Who was there when musts (cider / pear) times and has tasted the apple pomace, know what I'm talking about. Many coffee has a slight taste or aftertaste of something. So also this.
But if you coffee (also rather mocha) enjoys with milk or cream, then converts the aroma. I can not describe it. But it is a totally great taste I love to have. Mild, fine and a connoisseur of coffee. What's wirklikch something annoys the pads all have to be knocked flat before. Fairtrade would still prefer it.