After reading the various comments not necessarily positive, I went to the store to see a similar product and especially listen to the ringtone. It is no different from all other revivals that could buy jewelry. The downside of the bell is that the volume is not adjustable and it is true that the tone is a little loud and shrill. Apart from that, the design is beautiful, beautiful colors. I gave my seven year old daughter and the product totally suits him. There is no question of not ringing the alarm clock on school days. This alarm clock is ideal for learning the time with its dual display.