I do it relatively short. I call myself a TV junkie and think enough experience / having obtained skills to a reasonable short let me review products. I had it almost all and always from the higher segment. Samsung, LG and Panasonic, and Sony. The 79UB980V is the VT -50 together the best I could look so far. The 4K: color fidelity, upscaling, contrast and black level, and usability are exemplary.