The cord that rewinds is a real plus for this kind of article, and I do not also to understand why more manufacturers do not generalize this concept (only 2 or 3 models across all markets). Regarding drying it does the job perfectly, powerful and hot, however the "cold air" is not really convincing, we get a look a little less hot but no more. So 3 stars seems to be the deserved rating, a practical and effective hair dryer in chaud..voilà.