The shell is very well fed from the inside, the fabric is thick and soft. With these conditions, the Kindle should be protected against scratches and other external damage. The Kindle fits very well into the envelope, not too much and not too little space, just right. The material makes a good impression, it acts elegant and high quality.
The only flaw I would possibly look at the two Velcro straps when the bag is used on time, they might lose their effect somewhat.
Conclusion: The bag is unbeatable in the price range and in this quality for me.