I wanted a completely natural product, with no additives and no animal products. The Eiweisanteil is not quite as high as in the conventional protein shakes. The taste is a bit strange, especially if you have no experience with whole foods. Anyway, tastes and smells very green and healthy. Sweet is very low, slightly bitter taste of cocoa. I can take safely to me it anyway because it is a pure product and I'm sure my Organism in order not to harm. It is also readily miscible with one animal Bioproteinprodukt and so on Wariierbar taste.