Because ...
1) The design is transferred directly
2) The price is apparently irrelevant to what it does.
Seems to me from the "scene" familiar. But never mind that.
The box served its purpose, but the price for a very simple white painted box is simply brazen. You can now wait until a manufacturer in China to accept the matter for 9.99 or less. Or you bite the bullet and buy Apple. However, one must also mention that the cable but then are indeed gone for rum is quite a large box already. Logically, only a stealth is invisible does what is not beautiful and not at 100%, can not go.
At 15, it would have been 5 stars. At 20 still 4. Anything above that is simply Ausbeuterei. But even I am example of the calculation comes up. Including ash on my head.
UPDATE 02/05/2015
The boxes are now strongly yellowish. That's a No in such costs UDN assessing decorate only 2 stars.