My wife particularly liked the look of this very girly straightener. In addition to its aesthetic side is also very satisfied by the outstanding quality of this new Philips product! The unit heats up very quickly, in less than a minute and the grip is excellent. In addition, the hair, thanks to the "MoistureProtect Technology" are protected during the time smoothing. A detector analyzes the nature of your hair to maintain its natural moisture! The result is a superb hair smooth, frizz-free really. It will of course several passes to get the perfect effect but the result is there! If the unit will automatically turn off oblivion after 60 minutes and a nice kit is attached to store your straighteners after use.