A relatively liquid consistency which is very easy to handle and distribute. The surprisingly fresh scent is very pleasant and the BB Cream gives me quickly a well-groomed skin feeling because it is moisturizing. Smaller pores and blemishes are covered discreetly. It is very nice that the product mat the complexion and still lets him fresh look radiant. Perfect for the summer of contained UVA / UVB protection with SPF 20. I'm being totally satisfied.