Immediately after the application and maybe 2-3 hours thereafter holds the scent of sprays to (and at the generous and certainly not stingy application) is at the latest after 4 to 5 hours the smell away. And not just for my, perhaps then it got used, nose but also for other riders.
The aroma is generally pleasant but with the typical new car smell it did not really have much to do. In my view, no worthwhile INVESTMENT. For the price I would have expected more than 2-3 hours a halfway fresh smell. I get in doubt with Textilerfrischer a'la Febreze and the like from the supermarket down considerably cheaper.