It may not always be a brand! I've been looking for an inexpensive tablet with Simkartenfunktion and found in this device all I need. The battery lasts really long, the tablet is very good in the hand and what's really great: it works great! To open pages on the Internet is a quick thing - for some it takes forever and yes even jerky. That's not the case with this device. So who want a cheap device that really is so right! I would buy it in any case at any time again!