The game itself is in principle Domino with My Little Pony cards. The target group are probably girls between 6-12 years. We have played the game with our nieces (seven and ten), which after the initial "Oh, how cute!" quickly the appeal of popular License was gone from the first few laps and the kids wanted to play like something else. Funnily enough, the game was perfect to come out to my brother as a Brony (he knew every horse with colorful names)!