Much more than the drift of a Trader, the book traces the exceptional responsiveness of a company facing an unpredictable event. Particularly at a time when the Internet slightest rumor, well-orchestrated, under the influence of his unheard diffusion rate, bit manipulation / influence to the general opinion, the author shows that the "blitz-communication "can be a formidable weapon !! This story deserves to be studied in business schools.