We have already compared before buying a lot, but now we focus even more on details, such as when we watch TV with friends and find out repeatedly that we have made a good choice with our BRAVIA. Yesterday I watched a football game with a friend on a LCD SAMSUNG and was angry the whole evening, that we have not looked at me. The picture was not nearly as good as the BRAVIA.
The only thing that could be better is the Schwarztondarstellung. Dark scenes or backgrounds are not quite 100% represented -ig. But apparently not get LCD in its class. Plasma should there be better, but has other problems. The BRAVIA this problem is not so pronounced that it would be disruptive.
In summary, there is an ingenious television that makes a lot of fun watching. Full buy recommendation!