In addition to the flatness of the cable are still the short plug emphasize that only about half as long as usual are including strain relief connector. In my case, the connected cables must be led at a 90 degree angle, and I hereby need only 15mm inner width. The stiffer standard cables with standard connectors are at least 40mm is required, which makes their use in my case, even impossible.
And the cable can be incredibly compact wrap - it was even sent A5 envelope in a DIN.