Windows Phone is actually the better BS. In iOS you have only one (almost) static overview of the apps, but when WP is animated by the one LiveTiles and alerted to interesting news.
The build quality is great and the display with the OLED is the hammer. Only one HDMI output I could have imagined. Too bad it only in the Snapdragon 800 (me too much) are 930. The 735 has the perfect format even for single-handed operation.