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- Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath Dan Heath - Books
Good ideas deserve a good communication policy!
Made to Stick: Why Some Ideas Survive and Others Die (Paperback)
4
Buy at Amazon.com
Made to Stick: Why Some Ideas Survive and Others Die (Paperback)
4
Buy at Amazon.com
Customer Review
"Made to Stick" summarizes the good ideas of North American communication specialists.
By cons is not really academic book rather the good quality consulting literature.
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