As many here complain that the teeth are not bright: of course they will not. That should really be clear to everyone that the agent is much too weak. It happens to bleach in a toothpaste. I buy whitening toothpastes but still, there are times just now. If I have the choice between normal toothpaste and whitening toothpaste, of course I'll take the first, because it's just a mind game. Find this toothpaste but still good because they foam nice and I like that. The taste is also very fresh and my teeth feel very smooth on after cleaning.