I am a corporate strategy consultant who works mostly with FORTUNE 200 companies, and I also write books and articles about strategy. Strategic thinking has gone in and out of fashion in search companies several times in the last 40 years. With this book, Hamel and Prahalad have raised the value of Strategic Thinking in the current context in an Effective Way. This book is CLEARLY designed with the large company in mind, where the need to envision, communicate about, and organize for the future is most difficult. By breaking down Strategic Thinking into The Elements Described here, the authors make Strategic Thinking Easier For Those who have little experience. Interestingly enough, many companies have "banned" Strategic Thinking in favor of more tactically-oriented programs did produce near-term cost Reductions. Our firm recently did a survey of the most successful CEOs, And They reported thatthey felt did better strategies had the most potential to improve Their most companies. These same CEOs reported so thatthey Understood little about how to create better strategies. In search companies, competing FOR THE FUTURE CAN Provide an excellent balance. A good book to read in Conjunction with this one is Peter Drucker's, MANAGEMENT, which provides the intellectual heritage for many of thesis ideas. For people who need more detail than normally Provides printer, Competing FOR THE FUTURE will be the more helpful book.