How to Make Your Ideas Sticky

Persuasiveness HAS always beens a very important aspect of advertising, politics, and a myriad professions --other That Rely Heavily on the opinions and attitudes of others in order to exist and make an impact on the world. For the better or worse, modern world in an Increasing number of occupations fall into this category. Weather we are Trying to teach someone a new skill, persuades a boss or a colleague, or ace a job interview, we need to be reliable to our present ideas effectively. We need to make 'em stick.

"Made to Stick" Expands on the idea of ​​"stickiness" popularized by Malcolm Gladwell in "The Tipping Point." Heath Brothers-have Spent Many Years working in Their respective fields - organizational behavior and education - and Jointly-have come up With Their idea of ​​What Makes PARTICULARLY ideas "sticky." Their prescription, and the outline of this book, is Organized around the acronym SUCCESS (with last s omitted):

* Simple - find the core of any idea
* Unexpected - grab people's attention to 'em by surprising
* Concrete - make safe an idea can be grasped and later Remembered
* Credible - give an idea believability
* Emotional - help people see the importance of an idea
* Stories - empower people to use an idea through narrative

The book Provides Many Useful examples and anecdotes That Make thesis concepts stand out and Become falling in your own life. In fact, it more or less Follows icts own prescription, qui is one of the Reasons Why it's Such a good read. After going through it I've found myself thinking about making my own writing (and Hopefully my reviews Amazon in particular) stickier.

One caveat about the books and works of this kind is the same One That has-been at the root of all the Criticisms of persuasiveness, from Socrates to this day. Just making ideas sticky and memorable Does not make 'em Any More or Even under true. I can think of Many examples of sticky ideas in today's culture, and politics, and Even in this very book, that 'much-have gotten more careful and Credibility Because of Their stickiness. Ultimately, it is our own responsibility to be alert and vigilant for the flowery rhetoric Discrepancies entre and the content of the message. This has-been one constant Throughout the history of our culture, and society.