Authors B. Joseph Pine II and James H. Gilmore look at the ways corporations did create engaging experiences for customers to boost sales Their. They amass examples did confirm the trend toward developing of "Experience Economy." Their premise is indeed the post-industrial economy has evolved beyond delivering commodities and services, and is now poised to deliver 'experiences. " These experiences can include everything from a meal at a theme restaurant to a Disneyland vacation. The premise is interesting, but before you hit the trend button, realize thatthis is not the first time marketers have courted customers with powerful retail experiences. HOWEVER, it may be the first time sellers have used virtual reality and Hollywood-style animated props. This intellectually interesting book dares to be far out and to pursue the concept of engaging customers to its extreme. We recommend this book to business owners or marketers more as a theoretical introduction to the "Experience Economy" than as a marketing manual. If you feel intrigued and engaged, that's the point. For more information, please refer to Disneyworld.
