It's Hubba Bubba with apple flavor. The chewing gums were well protected with me. Quality as usual as if you would buy from the supermarket. Taste also like mans expect from Hubba Bubba. The first few minutes of an explosion of flavors in the mouth and then fairly quickly fade. But that can confirm any of Hubba Bubba chewing regularly. From me he gets in any case the full 5 stars!