"Most companies are not led by visionaries; they 're led by administrators." (P.22) This has implications for the strategy development. Hamel sees neither in acquisitions or mergers in yet in another 'deal' a substitute for innovation "dealmaking is no substitute for strategy innovation." (P.46) He shows that most industries are based around a common development direction and the strategies of the company rather than converge diverge. Outsourcing, similar IT platforms and identical efficiency programs further strengthen the trend. Sooner or later, ending in a price competition. Only real innovations can break this trend. Innovations should not be an exception but represent an integral part of the company. "Innovation is fine so long as it does not disrupt a company's finely honed operational model." (P.25) Rating: A program written with passion book. Well researched, very convincing and inspiring. Anyone who wants to drive innovation, you can recommend this book. It is expressly not only to the top management. Revolutions can start well below.