Incidentally, the length of the cable, I feel perfect, not too short and not too long. Especially if the cable is too long, there is a danger that one pulls it unintentionally. The length is in my opinion perfect for in-ear headphones, because you use those headphones usually for portable devices and not somewhere at home on the HiFi system.
Conclusion: Even if the price hurts, these in-ear headphones seem to be worth the money.
Incidentally, I have drawn a comparison with the Bose QuietComfort 20i and I must say that in direct comparison of Bose incredibly bad cuts. Actually, I used the Bose for nearly two years with enthusiasm when traveling and it was always convinced. So you can be fooled if you suddenly really excellent headphones in (on) ear.
The Bose sound concentrated dull, limited and bland, I can describe as a layman poorly but the difference is striking, with or without noise canceling (Bose).