First you learn to pay attention to the context and create content that will resonate with your audience; relevant content, capable of arousing emotion, dinspirer and create the necessary word-of-mouth to achieve your business goals.
Then you can try your hand at the art of boxing version of social media and see when providing "Jabs" (micro-aimed content to entertain, inform, educate) and when to give the "Right Hook" (the call-to- action that will trigger the realization of your goal).
Finally, you will explore many examples through the features of the main social networking platforms and discover how to tell your story respecting their customs and avoiding common mistakes.
