Well all this is nothing revolutionary, but we must see it as a kit since starting kit can add simple controlled outlets, outlets controlled with consumption measurement, ip camera, motion detector. And there can be complex scenarios and practices. Example dim the lights start up the blue ray player and the TV and speakers to watch a movie.
If you are looking for ideas that is also a great strength of the system it is an open system that is compatible IFFT. This system allows all; alert depending on the weather or internet information which triggers a light music control apparatus ...
Finally there is an ultimate accessory for DIYers the WEMO maker that allows cmmander any low voltage electrical appliance, so you can order a solenoid valve to stop watering when it rains.
So a great product but whose configuration is difficult at times, I think because of software problems (I only tried on Android)