This book dissects the mechanics of habits, both individual and collective. Habit is from a deliberate choice that turns into reflex. It is very difficult to eliminate a habit, because its schema is stored in our brain. The author recommends instead replace it with another habit. It emphasizes the need to identify what triggers the habit and it fills. Thus, it is easier to anticipate how to replace without the brain sends us anger or frustration signals. This book explores the subject from multiple angles, both personal and collective: lifestyle, society movement, marketing, training, change management. It thus offers multiple perspectives, to the satisfaction of the curious reader. We learn, for example, the retail chain Target can identify by the habits that reveal their shopping cart pregnant clients and guess their stage of pregnancy. She manages to retain by sending them coupons anticipating their future purchases of food supplements, for example, they consume more than other customers. A significant part of the book is devoted to the management of change and the establishment of good practice in business, especially with the examples of Alcoa and Starbucks. An illuminating book on an important mechanism in positive tone, encouraging, without concealing the difficulties of a change of habits.
