One thinks why spend so much money? And yes you pay only for the brand. Wrong! I got kreiirt gift years ago Flip Flops Ipanema, so from Gisele Bündchen and was thrilled the sole is so soft, yet durable. One can thus run a marathon without his feet to notice and the best they last forever. I have the Flip Flops for 10 years or so, carry them still. They look so used like other flip flops by wearing only a summer. So I now have the sandals, they are beautiful, easy, and also kompfortabel Marathon fit .;) They are worth and annual decades companion, really worth every penny. I've never been so excited about shoes =)