MUST HAVE - PRATICO PRACTICE

I knew absolutely nothing in Neuromarketing, but the subject interested me after watching a documentary.
In this documentary seemed Renvoise Patrick and I was pleasantly surprised at the simplicity of his explanations.
So I wanted to buy his book.
Result: I am completely satisfied.
I liked the simplicity and clarity of the content that makes it accessible to the uninitiated.
After reading, we really feel like a pro Marketing and emerged with a head full of ideas.
I recommend this book to all those who wish to make a difference in their marketing approach and attract success.