Actually, the audience should get money when it has to look as much advertising. In addition, the possibilities for Skip, record, and toggle through HD + can be restricted. For each individual receiving apparatus, a hardware and a HD + + HD card is necessary, since the HD + broadcasts are encrypted. Personally, I would rather give up the transmitter to use as HD +. To want to make an ad-supported program at the same time, a pay-TV is already an ambitious goal. And the audience, the HD + not want to use, leaving a lower quality picture demonstrates great courage of the affected stations.