Inspiration for all those who want to get ahead or want to stay ahead. The tips are based on the goals in client acquisition for (marketing) campaigns, but are transferable to other areas of life. Especially the title saying you should every day before our eyes lead: It's not how good you are, it's how good you want to be. Beautiful detail: Even the eye-catcher on the cover ("The worlds best selling book") shows how it's done, because of course is also here the wishful thinking - how could it be otherwise in a new publication.
