Not so very sweet as licorice that are moved with icing. These have a pleasant sweetness for me. Hardness is medium, so a bit harder than the spongy jelly beans. That the licorice flavor is not intense sooo, is criticized in other reviews. It's okay as an acquaintance of licorice and some hitherto disliked has now resorted more often in the can due to the "softer" taste.