I have tried many hair colors and yet consistently had good experiences, but the Brillance Intensive Color Creme Dark Cherry has greatly disappointed me. The color on the packaging looked great, a strong dark mauve, which immediately convinced me. The color was suitable for my initial hair color and the price was okay, so I've bought myself directly and also applied the same. The application is fairly simple, as with other colorants, mixing several components (in this case three) together and the mixture is applied to dry hair. After a few minutes the product began strongly on my head to respond, my scalp burned and itched like never before in a coloration. In addition, significantly radiated heat away from my head. I let the mixture as indicated still half an hour to act, because I thought that would be worth the uncomfortable feeling on my head for the result. Unfortunately, that was not the case: From the beautiful, strong Lila was nothing to be seen on my hair, only a bit darker than they were previously and had a slight red tint. Even the Brillance Tint Cream (Step 1) in the same color previously had ever given me a more intense color result. From the color result of the coloration I was very disappointed and even the little color that had arrived on my hair, washed almost completely after a few washes out. Overall, a big disappointment and I would recommend anyone that color.