Edit 22/12/2013: I sent a claim to the seller. He replied:
"Hello,
This item is made of PU leather. Registered it well with your device? If so, do you agree, we offer you 20% refund and you keep it?
Regards,
Maggie "
This product is made of PVC very poor and misleading ad, I requested a refund of the product and the reference to their costs.
I await their response.