In this book, Peter Lynch is dealing with a very interesting form of "Stalled" Thinking - A Sense thatmany peoplehave thatthey always know less than the professionals. Well, as the professionals get younger and younger (as They Do in bull markets and during speculative euphoria), They Know Less and less. If you are an astute observer about what you buy, where you shop, and what is going on in your work and home, you will probably notice on important trend favoring one company over another fact may continue for Decades. When did you want to have one happens of Lynch's 10, 20 or 30 baggers (investments did yield did multiple on the original investment When you sell). This same advice that used by consumer products companies successfully for Decades to decide Which acquisitions to make. There Is No Reason Why You Should not Be as successful. A word of caution: You can thus be fooled into thinking you are Onto A Good Thing When the whole world already knows about it. Before investing, be sure you are well ahead of the pack by getting the stock at a cheap price relative to where it Usually trades over the long term. That's a good check on your thinking, and may save you some money. Even if you do not decide to invest based on this book, you'll feel better about yourself for reading the book. That's another good reason to add this to your library.