As already described, often provides the "soft" flash a very pleasant effect even in direct lightning.
If you give a little effort you can bounce flash images produce brightens not so act as if at a flash was used, the fact that the diffuser quasie> 180 ° illuminates the Augenhölen for bounce flash on, so it is troz flash possible the counter flashes (useful with backlit subjects) to create very natural-looking photos in dimly lit rooms or at day with help, without doing the typical flashy flash effect, with its very sharp reflections on the subject, occurs.
For quality:
The product is robust and the material highly resistant, also it fits without slipping on my Canon Speedlite 430EX - What does photographer so more?
My Flash Bounce softbox was a small but important addition to my equipment as a hobby photographer.
Yours sincerely
Lilebror