I have this camera compared directly and extensively with the Canon SX260. To make it short: both are very good and currently represent probably the top in the field of compact super zoom is the end, I chose the Fuji.. Overall, you should always ask before you buy whether you really need these extreme zoom. Because the physical fundamentals remain even with technological progress made and who actually also a 5x zoom would be enough who gets other cameras with better image quality. In RAW format you can see how strong the images have to be corrected in retrospect, to compensate for the distortion of the lens. In announcing the F770 I was skeptical at first. After the predecessor models already had significant problems with the production quality with the 16x zoom, the probability was high that it will get worse with the 20x zoom. But Fuji has increased significantly here, the lens of the F770 is already a small masterpiece. In direct comparison with a Canon SX260, also with a 20x zoom Fuji forms just at the telephoto end from significantly better, so that one can almost speak of a class difference. The F770 compared to its predecessors is again become noticeably faster. The start time, in many Fuji in the past always been an issue, could be reduced significantly with the F770. Autofocus was at the last Fuji F devices always have been very fast and also much faster than the Canon SX cameras. 16 megapixels may sound for a völlg overbred sensor. One should note, however, that the sensor of the F770 with 1/2 '' slightly larger than the usual Class 1 / 2.33 '' fails. In the decisive characteristic variable, namely the size of the sensor pixels, the F770 is therefore pretty much on the same level as the SX260 with 12mp at 1 / 2.33 ''. The F770 combines in difficult lighting conditions - high dynamic range or low light - sent the existing pixels, so that instead of a 16MP image a better quality 8MP image is delivered. I use the F770 virtually always in 8MP mode. Very successful is also the case, which makes a very classy look and well in the hand. The automatic (EXR) has become very successful. While earlier Fuji-F models often little meaningful settings are still selected, you can designate the F770 as a foolproof automatic camera. The Auto Selector most sensible settings so that lay people can use it to make good pictures. Leidiglich of certain tungsten lighting conditions, the images are sometimes a bit reddish. At least can work around that if you record the images in RAW format in such situations. I have it occupied me the assignable button with the RAW switching. Overall, the Fuji JPEG engine delivers very nice and honest images while Canon example again lapses into old weaknesses and favor great-looking images with color and contrast exaggerates (which can be largely wean the SX260 via appropriate settings but). On the negative, there is little to write about the F770. I find it a bit annoying that the live histogram must be reactivated after each time. But at least there is one, in this class of camera is not the usual. The main weakness is so like all predecessors, the video recording in the F770. Although Fuji this improved in small steps from model to model, so can almost all competitors - such as Sony, Canon, Samsung and Panasonic - just much better. The SX260's enough for me personally as completely camcorder replacement. The quality of the F770 is sufficient because absolutely not reach, here is the class difference in the opposite direction. There is a point deduction. Anyone looking for a superzoom, with a lot of video to be recorded, should resort to another device. Who is looking for a small bag compatible camera that is well suited for many situations image, but makes little wrong with the F770.