Through the story of a young student of 20 years, Amelia, we discover how this object has established itself in every home. For indeed, although the idea of Earl Tupper, create a box of polymer T, to preserve food, was great, it was still necessary to know how to make it indispensable.
Imagine, at the end of the 2nd World War, housewives looking for something new that will please trust this box, all matter in a new, patented, what plastic. This is where comes into play: Brownie Wise.
This young mother, married too early an alcoholic man, mom too early will incur only his home. Discovering this box by chance, in a close, very satisfied with this item, she decided to offer its services to Earl Tupper, who from the bottom of his garden, manages to take off any of his inventions, and even less to clear stocks store of the future famous box.
Brownie then the brilliant idea to go directly to the homes of women and their prove in their kitchen, the advantages of this box, sealed, unbreakable, transparent (allowing see what's inside ). The principle of this very pretty lady, is to highlight and to hold meetings in a woman, the host, who invites her friends to invent the merits of this must-have item.
A marketing plan is established, because the host is being rewarded with a gift against exchange his friends Book, and vendors, the most gifted, are offered big rewards such as cars, trips .. . and the dream of independence and women's success. Every year large receptions, sophisticated, are organized in order to invite all vendors ...
short as a revolution for the product, for marketing strategy!
And it works, of course, until Brownie Wise sees simply thanked her, without any compensation whatsoever.
It is this that the American adventure is told. I think we could have gone into the envelope, that is to say parallel with Amelia, a young journalist, who leads the investigation, and its sentimental story, which has no interest in this novel.
