Redundant but interesting

Such, I saw Ted and bought the book, the first half does not reveal much. This is by no means a book to inspire or provide a methodology to develop his vision. But Simon is why a clear and consistent vision is simply essential to the development of the company (why), how it must be supported by a structure and process (how) and finally results in what (What). Not many examples in effect, but the second half goes into more detail.
Why we buy is more important than what we buy, because it returns a self-image and appealed to the feelings generally in the decision process.
An interesting reading anyway, even if it seems that rehashing.
For more concrete examples and businesses that inspire Small Giants: Companies That Choose to be Great Instead of Big