His new album is more ambitious and pretends deliver 7 key principles used by Steve Jobs to create an innovative company. He devotes a chapter to each principle, always with the same structure: the principle explained quotes and anecdotes about Jobs, examples of other entrepreneurs who have practiced and plug in a few lines summarizing the key points to remember.
If the subject does not fail to arouse the curiosity in reality Carmine Gallo, far from delivering the secret behind the success of Apple, book repetitive work which finally reveals nothing more than Steve Jobs explained in his 2005 speech to students at Stanford University, or that we already knew. For the rest, Carmine Gallo book rather the obvious banalities even for a successful company (be visionary to inspire your employees, sell the dream not a product, try new experiences to be able to take a fresh look at things and unusual, do ask not "how" but "why" or "what if", etc.).
Too bad for Steve Gallo, and for us, his first book was a surprise. Here it stirred in 200 pages which stood on 30 pages ... Dispensable so.
