The DashDrive Elite ADATA is very stylish thanks to the brushed aluminum. It is high-quality and nowhere is anything about or acting "cheap". The memory stick is very flat and comes with a good standard sliding mechanism for extending and retracting the USB connector. The most important thing: The performance of USB 3.0 sticks. With h2testw I could 183 MB / s in read and 95 MB / s measured in writing direction on a perfectly ordinary Medion PC. That's really fast and compared to my old USB 2.0 Carrot Transcend (JetFlash 600 25 MB / s read, 14MB / s write) no longer compare. I am happy with my purchase and give her no more the UE700.