For some time I use this toothpaste and am very satisfied. The teeth are clean and my dentist is very pleased with me. Also the taste I find it very pleasant, no penetrating menthol or the like. I became attentive to this toothpaste because I was looking for a neutral pH toothpaste and this is pH neutral (7.0), in contrast to eg Elmex, which has a pH value of 6.5, so sour , Moreover Lavera works a lot with natural products - super!