This incense smells unbelievably good, not vanilla, but really good! So the smoke of incense stick must smell. I buy from time to time various incense sticks of different smell directions, but mostly they just smell awful, especially if it is to go in the direction etc. Citrus perfumes or "fresheners". From this fragrance I was thrilled, and the nice thing is that the smell still remains for days hanging in the apartment and this thus has a cozy Christmas atmosphere. Especially after cooking with coal etc. a simple and effective method to bring back good smell in the rooms :-) from me therefore for all incense freaks a strong buy recommendation !!