Author too talkative, long boring pages does not mean much, too many examples, which I guess they must leave indifferent the under 50 as there are few recent examples. Interesting ideas, but from my point of view it is not effective, we could reduce the length of the book by two .. The fact that we must buy a second book (construct a narrative) to have some concrete is shame after what already (too) long book. I recommend the book of J Truby