I already know the Rootbeer of A & W, also in the Diet version, and I have to say A & W Rootbeer tastes more intense and therefore me better. Have misled me by the manufacturer Coca-Cola to try Barq's. The Barq's Diet Rootbeer is somewhat bland, therefore, although it well chilled but clearly tastes of rootbeer. With a scoop of vanilla, as prepared in the classic America the 60s, the taste is even better. But would in future again to switch to A & W.