The real wealth today are neither oil nor gold, nor diamonds, nor any other precious metal but the correct interpretation of the data we make in our daily lives. This book shows in terms accessible by everybody that the mass of available data can be transformed into information of choice for understanding human behavior. The interpretation of the BIG DATA is leldorado the coming decades and probably also the new Phantom Menace sleeping in all the social networks that we are feeding naively personal information that is stored in giant databases of a few companies but accessible NSA, CIA and bodies created to perpetrate the domination of the world's masters. This book is interesting but it could have been a must if the author had devoted a chapter to the real danger of the handling of personal data.