Very, very, very popular. We have given it in the waiting room at the vet and after vaccinations the cat and it has the Dreamies loved to eat so that our vet was amazed to how good they taste.
The Dreamies came wonderfully to an older cat lady who wants to eat almost nothing else (but the word "treats" is not with her in the glossary.)
We have already tried several variations of Dreamies and are always satisfied. We will also continue to buy.