The target audience is key !!!

In the adult world WIR3 will have little chance. But let's be honest: What adult is probably because the locomotive be meant in the advertising block of SuperRTL between Bob the Builder and Thomas?
I work with kids and I have to say, especially in the 6-10 year old are WIR3 of Renner. The kids do not care whether the lyrics are thoughtfully or if it's the melody ever gave (BeFour). It's a band that does its job and engage your audience tremendously well.
The kids love them and that was & is certainly the goal ;-)