The juice tastes pleasantly fruity tart of pomegranate for my taste but a little too much nachgesüsst (with apple sweetness). I will not order it because it is too expensive especially. There is only nectar with 50% fruit content and also still from concentrate. Other fruit juice manufacturers offer the same price to a full 100% fruit juice content. Well, I should have better research beforehand. But now I'm smarter and have the dishwater kicked out of the time-subscription when I even get a few cents cheaper at the local REWE (!) Of pomegranate juice with full 100% fruit juice content ...