It should not be easy to classify these "ideas" in a given order, in chronological example? That must be why the "ideas" that are two pages each are listed somewhat in the tote. Some are so underdeveloped that a filling with a photo full screen, without any explanation of the related image approach is made. Another glaring weakness is the lack of background explanation of the reason that has pushed to develop these ideas, do not tell me that psychologists studying the behavior of potential customers (target) does are not stressed. Some dual pages are not ideas but the findings. In short, for the French version, we put a Séguéla sauce ounce on a literary Macdo but this is not enough to turn this into succulent dish.